4 tips to select your keywords and improve your SEO


Do you think you’ve played all your SEO cards without really feeling like you’re profiting from them? The 4 SEO tips given below will help you understand why your SEO actions are not paying off and how to remedy this problem.

One of the first things we do when we launch an online campaign is to search for keywords to boost its SEO strategy, but many content managers and web marketers don’t give this activity the time and energy that ‘she really deserves.

Step 1: Look for startup keywords:

Now let’s focus on how you can improve the keywords you use in your content and by doing so, improve the SEO of your content and your website. The first thing you need to do is look for starting keywords. You probably have an idea of ​​some of the main keywords used in your industry. If you’ve got your campaign planning started right, you’ve created personas that identify the main customers you’re trying to reach. You have to think of keywords that these people will type into a search engine to find your products and services.

Step 2: Select a long keyword string:

Many of the keywords you’ve thought about, related to your industry, are probably short. This article, for example, could have several types of short keywords that can easily be described as SEO content marketing, or Keyword content marketing. The keywords only broadly describe this article. However, because they are well known terms, they are also heavily used, and are very difficult to reference. Furthermore, being broad in scope, they do not specifically describe the content of the article.

Step 3: Using keywords the right way:

Once you select your keywords, you need to use them in the right way. You must place them in the right places and follow the rules for their introduction: The content should be centered on a single subject so as not to contain too many keywords. A single keyword is enough. Two or three keywords to try to build a ranking are also fine.

Step 4: Quality and frequent content to improve ranking:

Any piece of content can have an impact on your ranking, but improving your ranking over the long term is generally a question of consistency and dedication.

That said, even if you need to publish frequently and consistently, always prioritize quality. If people don’t like and don’t share your content, or if the content isn’t relevant, your chances of improving your ranking will fade along with engagement and activity on your posts. It is a balance. You can publish one article per month, or one per week.


If you put the good keyword selection practices described in this article into action, you will improve your SEO over time. This will allow you to generate more traffic to your website, your calls to action and your promotions, because your content will be found more easily and frequently by Internet users.


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